Mcdonald's

Seed: In some places, summer passes more like winter, keeping kids indoors and inactive. Families need a strong nudge to get children outside again. The mandate is to inspire them to step out, using the bootcamp as the motivating reason. Nourishment: We went a step further, by building a dynamic sporting platform where kids could have fun, make new friends and grow. This evolved into a full-fledged Sporting Academy that brought together their favourite sports, all played and coached with professional guidance and clear purpose. Fruit: The initiative has now evolved into a full corporate program, supported by a dedicated microsite where customers can explore McDonald’s events, promotions, and key information. It offers seamless tools like event registration, schedule booking, and essential sections. The brand will continue enriching the platform with blogs, updates, and video content, all aligned with McDonald’s branding guidelines.